Indian Baby Brands
Small and medium Made-in-India brands for Indian kids. Pick a category, read what makes each brand different, then see their products.
What they make: Baby gear such as walkers, prams and carriers alongside feeding, bathing and safety products.
How they're different: A family business started with a single store in Chennai; it says it has been in the market for over 30 years and is sold in 1000+ stores, including 27 exclusive outlets.
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What they make: Girls' occasion, party and ethnic wear (alongside a womenswear line, Jhurmut).
How they're different: The brand highlights handmade, hand-embroidered pieces made with delicate handwork by skilled women artisans.
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What they make: Muslin baby clothing - jablas, co-ord sets - plus cloth diapers and baby essentials.
How they're different: Began as a cloth-diaper brand and grew into a muslin babywear label focused on rash-free, affordable, safe clothing; got a deal on Shark Tank India Season 3.
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What they make: Pure and organic cotton unisex babywear and toddler wear, plus caps, mittens and gifting bundles.
How they're different: Founded by a mother; uses GOTS-certified organic cotton with plant-based/herbal dyes and handwoven textiles made by Indian artisans, designed to be sensory-safe and gender-neutral.
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What they make: Organic cotton newborn essentials - muslins, baby sleeping bags, bedding and nursing pillows.
How they're different: Started by a manufacturer of premium baby textiles for leading global brands who decided to sell under its own name in India; the name is the Tamil word for a lullaby.
See their products →What they make: Ayurvedic wellness products, including a mom and baby range such as Dasapushpam baby oil and baby lotion.
How they're different: Built on a family Ayurvedic lineage going back to Vaidyan KGK Panicker, and offers consultations with Ayurvedic doctors alongside its products.
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What they make: Ethnic wear for boys aged 2-12 - kurta sets, sherwanis and festive outfits.
How they're different: Started by a parent looking for authentic, comfortable ethnic wear; partners with artisans across India, from Rajasthan's block printers to Banaras weavers.
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What they make: Kids' room furniture: bunk and single beds, wardrobes, height-adjustable study tables and chairs.
How they're different: Says its furniture uses non-toxic materials that meet American and European safety standards, with themed collections designed by product designers from Austria and Italy.
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What they make: Organic-bamboo baby diapers and plant-based water wipes.
How they're different: Allter calls itself India's first certified rash-free diaper. It uses organic bamboo and says it bans 60+ chemicals from its products. The founders pitched the brand on Shark Tank India Season 3.
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What they make: Handcrafted cotton clothes, pyjamas, bedding and accessories for children aged 0-12, plus womenswear.
How they're different: Started by a mother-daughter team; works with tailors, quilters and printers using hand block printing, ikat weaves, embroidery and organic cotton.
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What they make: Ergonomic baby wraps, ring slings and carriers.
How they're different: Founded by a mother who set out to give Indian art forms a global babywearing platform; her husband became India's first male certified babywearing consultant.
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What they make: Illustrated comics and books retelling Indian mythology, history and folklore, plus Tinkle comics and kids' games.
How they're different: Founded by Anant Pai to familiarise Indian children with their roots by retelling stories of India as comics.
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What they make: Traditional millet and grain health mixes and foods, including baby-focused porridge mixes.
How they're different: Says its millet foods are 'baby conscious', freshly made in small batches using traditional methods and contain no preservatives.
See their products →What they make: Handcrafted Ayurvedic soaps, hair and body care, including kids' soaps and baby skin care.
How they're different: Each product is handcrafted following Ayurvedic principles, with soaps made from organic-certified ingredients.
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What they make: Lightweight travel strollers for older babies and kids aged 1 to 5, plus hip-seat carriers.
How they're different: Designed for bigger kids who outgrow typical stroller weight limits; the brand says its strollers are tested for safety and have compact one-button folds.
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What they make: Playful luxury kidswear.
How they're different: Created by a children's photographer who has documented over 3,000 families; the name stands for 'Ankit as a kid' and designs draw on storytelling.
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What they make: Ergonomic baby carriers, hybrid wraps and ring slings from newborn to toddler.
How they're different: Started by an architect-turned-babywearing consultant whose first child was born premature; she made her own wrap before launching the brand, and its listings describe handwoven cotton carriers that are ASTM tested.
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What they make: Baby essentials such as swaddles, baby clothing and nursery textiles.
How they're different: Mother-daughter-led brand whose founder brings over 15 years of home furnishing and textile experience to baby products.
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What they make: 100% cotton kids' sleepwear, dresses, co-ords, t-shirts and winterwear for ages 0-10.
How they're different: Built around sleepwear designed for comfort through the night - breathable cotton pyjama sets for AC rooms, humid nights and hot sleepers.
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What they make: Pregnancy-safe skincare for moms and baby care such as baby wash, massage oil and creams.
How they're different: Says its products are Ecocert certified with over 98% natural, plant-based ingredients and EWG Verified, drawing on the founders' background in cell and tissue sciences.
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What they make: Neem-wood and wooden Montessori toys for babies and toddlers, including teethers, rattles, play gyms, puzzles, Pikler triangles and learning towers.
How they're different: Started by a Montessori teacher and an entrepreneur after their baby's birth when they found few wooden teether options in the market (most were imported); the brand focuses on simple, purposeful, eco-friendly developmental aids, many in neem wood.
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What they make: Dermatology-led skin and hair care, including a baby care line with baby lotion and hair oil.
How they're different: A family brand named after the founders' son that began with face-to-face consultations in 2000 and launched products in 2006; positions itself as science-led care for Indian routines.
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What they make: Robotics, AI, coding and electronics kits for children aged roughly 5-15, plus school STEM labs.
How they're different: Its founder pioneered the robotics category in India and holds multiple patents; kits are paired with courses and the Avishkaar League competition.
See their products →What they make: Children's clothing - playful everyday prints and festive ensembles.
How they're different: Born from a mother's idea; outfits are crafted in India from gentle, chemical-free fabrics with multiple quality checks.
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What they make: Certified organic personal care, including baby massage oil, nourishing cream, shampoo and body care.
How they're different: An organic-products manufacturer co-founded by sisters, which says it has India's first eco-certified farm growing 100% organic produce for its ingredients.
See their products →What they make: Sensory-safe skincare for babies, children and expectant moms, including oils, lotions, butters and soaps.
How they're different: Founded by an early-childhood educator and a chemical engineer; formulas were co-created with dermatologists, paediatricians and over 200 families, and the whole range is EWG Verified.
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What they make: Baby bedding combos, carry beds, cradle sets, feeding pillows and nursery storage baskets.
How they're different: A Kerala label that grew out of a local baby shop, saying it shapes its bedding and cradle sets around what parents ask for.
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What they make: Ayurveda-inspired newborn care including massage oils, lotions, shampoos and other skin and hair care, plus feeding essentials.
How they're different: Builds its formulations around Kaumarabhritya, the paediatric branch of Ayurveda, bringing traditional baby-care recipes to modern parents; its products are listed as PETA cruelty-free.
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What they make: Organic cot bedding sets, baby nests, changing stations, nursery decor and diaper bags.
How they're different: Every product is designed and made in-house in its own factory and is 100% made in India; YourStory reports that its bedding uses GOTS-certified organic cotton.
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What they make: Baby clothes, cotton nappies, swaddle blankets and bedding, plus feeding pillows, toys and other baby essentials.
How they're different: Positions itself as a one-stop brand built to cater to mothers' needs, with a team that includes mothers and specialists.
See their products →What they make: Ayurveda-led baby and kids care products spanning skin, hair, bath and oral care plus herbal wellness remedies such as roll-ons and drops.
How they're different: Positions itself as an Indian Ayurvedic baby and kids care brand that started with home-blended, chemical-free remedies made by its founder as a new mother; says every herb is evaluated by a certified medical board, and Inc42 reports multi-tier testing against modern paediatric standards.
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What they make: Patented convertible wooden baby cribs, plus walkers, strollers, potty seats and crib mattresses.
How they're different: Built around patented multi-mode designs, such as a crib that converts into a toddler bed, rocker and study desk; the founder received India's National Intellectual Property Award in 2026 for its patented baby products.
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What they make: Patented reusable leak-proof bamboo baby and kids' diapers, along with bamboo period underwear and clothing.
How they're different: The brand holds an Indian patent for its reusable bamboo diaper, which has a multilayer leak-proof build and up to 8 hours of protection. It says each diaper replaces 200+ disposables and is PFAS-free and formaldehyde-free.
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What they make: Baby skincare, rash and protection care, tummy roll-on, wipes and newborn essentials.
How they're different: Says its mission is to give every Indian baby natural, dermatologist-tested skincare, balancing natural ingredients with modern dermatological science.
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What they make: Stainless steel bento lunch boxes, insulated lunch boxes and water bottles for kids.
How they're different: Founded by a husband-and-wife team frustrated with lunchbox options for their own children; focuses on leak-proof, premium stainless steel bento boxes with playful designs.
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What they make: Walkers, strollers, carriers, car seats, electric cradles, high chairs, playpens, safety gates and ride-ons.
How they're different: Describes itself as an Indian baby gear brand with certified, safety-tested products, and its reviews highlight stroller suspension for Indian roads.
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What they make: Organic baby and toddler food such as millet, rice and wheat porridges, ragi cookies and millet puffs for babies over six months.
How they're different: Uses recipes passed down from the founder's mother and grandmothers, built around traditional Indian grains like ragi and millets with no preservatives.
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What they make: Ayurvedic personal care including a baby range of baby oil, milk lotion, hair oil and shampoo.
How they're different: An all-Ayurvedic brand that draws on traditional experience dating back to 1929, with about 90 personal care products.
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What they make: Baby carriers, diaper bags, cloth diapers and newborn photography props.
How they're different: Name comes from a Sanskrit word for baby; founded by parents, it says it extends help to a baby in need with every purchase.
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What they make: Baby and kids' clothing in pure cotton, muslin and linen, including organic cotton jhablas.
How they're different: Soft, sustainable fabrics with handcrafted details and functional silhouettes.
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What they make: Plant-dyed organic clothing, including a kids' range alongside women's and men's wear.
How they're different: A small women-led brand that calls itself India's first tested plant-dyed clothing brand, avoiding toxic synthetic dyes.
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What they make: Everyday and occasion clothing for children aged 0-12, plus baby-care accessories.
How they're different: Built on a 'less is more' philosophy of clean silhouettes, soft breathable fabrics and fuss-free fits; founded by a NIFT alumna and mother.
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What they make: Classical Kerala Ayurvedic oils and personal care, including a mom-and-baby care range.
How they're different: A family-run Kerala Ayurveda house founded as a pharmacy in 1929 and now run by the third generation, making classical formulations in small batches in a GMP-certified facility in Kottayam.
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What they make: STEM toys, robotics and coding kits, marble runs and science kits, plus STEM labs for schools.
How they're different: Started as a product line in the founder's family toy business; every product is developed, designed and manufactured in India and the company funds a STEM programme in a Navi Mumbai municipal school.
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What they make: Ayurvedic skincare and wellness, including a baby care range of massage oil, body wash, shampoo, creams and lotions.
How they're different: Grew out of the founders' decade running Blue Terra Ayurvedic spas; positions itself as modern Ayurveda and says it commissions research on Ayurvedic ingredients.
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What they make: Handmade, hand-painted wooden Montessori and Waldorf-inspired toys.
How they're different: Toys are handmade and hand-painted by rural Indian artisans, with a 95% women workforce and plastic-free packaging; run by a Waldorf-parent couple who took over the business in 2024.
See their products →What they make: Matching family apparel - kids', baby and adult character tees, sibling and parent-child sets, plus some ethnic wear.
How they're different: Focuses on relationship-themed matching clothing for siblings, parents and kids, with customisable tees.
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What they make: Children's books and stories, including books written and illustrated by children.
How they're different: Describes itself as a publisher 'for kids, by kids', publishing young writers, artists and podcasters under 17.
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What they make: Ethnic and Indo-western wear for newborns to 15-year-olds - lehenga cholis, kurta sets, sherwanis and festive outfits.
How they're different: Started to promote Indian cultural art forms; works with artisans and weavers from different states, employing rural women, to bring regional textile crafts into kidswear.
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What they make: Bamboo-fabric babywear - zipsuits, long-sleeve sets and everyday baby clothing.
How they're different: Prints start as original hand-painted artworks; uses OEKO-TEX Standard 100 Class 1 certified bamboo fabric with azo-free dyes, two-way zips and fold-over cuffs.
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What they make: Reusable cloth diapers (pocket diapers, 'Smart Nappy', diaper covers) for newborns and toddlers, plus adult cloth diapers.
How they're different: Bumberry calls itself India's first cloth diaper brand. It says it cuts, sews and packs its diapers in its own Kochi facility, and its Pocket Diaper 2.0 uses a 6-layer insert with a leg gusset.
See their products →What they make: Modern reusable cloth diapers, including newborn 'NeoNappy' and 'Duet Stay Dry' styles, plus cloth wipes, inserts and wet bags.
How they're different: Bumpadum designs and makes its diapers in India with local tailors, using organic cotton, bamboo terry and hemp. It says they last up to 300 washes.
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What they make: Infant and kids' everyday clothing such as rompers, sets and basics.
How they're different: Started by parents frustrated with poor fit and quality; the brand says it uses GOTS-certified 100% organic cotton and has refined its size charts with feedback from parents.
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What they make: Montessori-inspired activity binders and busy books for toddlers aged 1-6.
How they're different: Reusable, screen-free activity books with matching, sorting and problem-solving tasks, made in India.
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What they make: Science project kits, STEM and robotics kits and educational toys for school-age children.
How they're different: Founded to create more 'doers' in India, countering an exam- and theory-heavy school system with hands-on build-it-yourself kits.
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What they make: Homemade organic baby porridges, instant drink mixes and traditional mother-care products.
How they're different: Built around India's traditional homemade recipes made slowly in small batches; says products are FSSAI certified, lab tested and made without chemicals.
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What they make: Luxury festive, occasion and everyday kidswear and babywear.
How they're different: Says it works with GOTS-certified organic cottons, muslins and natural dyes, using hand-painted prints, hand block printing and embroidery.
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What they make: Pull-back toy vehicles, die-cast style cars, trucks, buses and play sets.
How they're different: An Indian toy brand since 1990 known for detailed, made-in-India replicas of Indian vehicles such as the Ambassador car and Royal Enfield.
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What they make: Educational board games, puzzles and activity games for children.
How they're different: Founded by two sisters; games are built around cooperation, communication and whole-child development, and are made from recycled board printed with soy inks, with FSC-certified paper and minimal plastic packaging.
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What they make: Ethnic and party wear for children aged 0-8 - kurta and dhoti sets, waistcoats, frocks, shararas - plus sleepwear and kids' cushions.
How they're different: Founded by a mompreneur fashion designer, it sells online and through exhibitions in more than 20 Indian cities.
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What they make: Children's magazine, story books and activity content in 8 languages.
How they're different: An Indian children's magazine since 1968 that chose relatable stories with animal characters over miracles and superheroes; it calls itself India's largest-selling children's magazine.
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What they make: Toys for ages 0-12 including baby walkers, scooters, play dough sets, doctor kits and educational toys.
How they're different: The consumer brand of Rajkot toy manufacturer Aditi Toys, which grew from Aditi Enterprise and runs its own R&D and tool room; products are listed as BIS approved and made in Rajkot.
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What they make: Kids' innerwear, vests, boxer shorts and everyday clothing for ages 2-16.
How they're different: Launched from a family textile legacy in Tiruppur with an in-house design team; the brand mentions selling on Amazon and major e-commerce platforms since launch.
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What they make: Car seats, strollers, carriers, swing cradles (jhulas), baby nests, mattresses, safety gates and bed rails.
How they're different: Offers traditional-style jhula swing cradles with stands alongside modern gear, and says its essentials are pediatric-tested and safety-certified.
See their products →What they make: Indian ethnic wear for children - lehengas, shararas, kurta sets, sherwanis, dhoti sets and accessories.
How they're different: Started by a mother frustrated by limited, overpriced kids' ethnic wear; pieces are hand-picked and tested to keep fussy kids comfortable at sensible prices.
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What they make: Wooden toys, board games, busy books and educational toys for screen-free play.
How they're different: Positions itself around screen-free family play (it runs a '100 Days Screen-Free Challenge'); the brand states its toys are BIS certified, non-toxic and made in India.
See their products →What they make: Developmental toys for children aged 0-6 that build motor skills, sensory development and hand-eye coordination.
How they're different: Founded by two young entrepreneurs; on Shark Tank India the brand secured an all-shark deal of ₹1 crore for 10% equity.
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What they make: Skincare for kids and teens aged 4-16, such as moisturisers, cleansers and sunscreen.
How they're different: Offers age-appropriate, dermatologist-tested formulas made with nature-derived ingredients for Indian skin and climate.
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What they make: Kidswear for infants, girls and boys - dresses, frocks, sets, sleepsuits and night suits.
How they're different: Focuses on soft, skin-friendly, lightweight fabrics at affordable prices, especially for girls' fashion.
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What they make: Coconut-based personal care, including virgin coconut oil for baby massage, kids' mineral sunscreen and Ayurvedic anti-lice shampoo and oil for kids.
How they're different: Built around virgin coconut oil, with its founder working directly with coconut farmers in Thrissur, Kerala; products are dermatologically tested.
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What they make: Educational games, geography puzzles and maps, and DIY craft activity kits for children.
How they're different: Started by two parents who turned their love of travel into geography games, maps and activity kits.
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What they make: Bamboo-fabric baby clothing, sleepwear and accessories for newborns and toddlers in muslin, knit and terry.
How they're different: Started after the founder helped a sister look for chemical-free baby clothes; the brand researched alternative fabrics and chose bamboo, with all fabric constructions made in India.
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What they make: Minimalist organic cotton basics for newborns, infants and toddlers.
How they're different: Timeless basics made from certified organic cotton, designed and handmade in India.
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What they make: An AI-powered smart bassinet-to-crib with a built-in baby monitor and sound machine.
How they're different: Founded by IISc Bangalore alumni; the crib senses early signs of waking and gently bounces the baby back to sleep, and its India launch was billed as 'Made in India and powered by AI'.
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What they make: Everyday fashion for kids aged 4-12 - dresses, jumpsuits, t-shirts, shirts and bottoms for boys and girls.
How they're different: Positions itself on 'comfortably fashionable' clothes for 4-12 year olds, with a Mumbai (Andheri) base and its own website.
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What they make: Silicone feeding sets, fruit feeders and teethers, sip-and-snack and straw cups, breastmilk storage bags and baby wipes.
How they're different: Started by a mother looking for better feeding products for her own children; says its silicone products are BPA-free, and some items are BIS certified.
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What they make: Montessori-inspired wooden toys, age-wise play kits and play furniture for babies and children.
How they're different: Started by a parent looking for developmental play for her daughter; toys use natural materials and water-based, lead-free paints and are handcrafted by local artisan partners.
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What they make: Premium kids' fashion for ages 1-15 - party dresses, festive and daily wear.
How they're different: Designed by an in-house team with embellishments and age-appropriate silhouettes; the brand says it sells on Amazon, Myntra, Nykaa, FirstCry, Flipkart and in retail stores.
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What they make: Personalised kids' nightwear and kurta-pyjama sets, alongside women's sleepwear.
How they're different: Family-run Mumbai manufacturer; De-nap Kids (launched 2009) focuses on personalised nightwear with thoughtful prints.
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What they make: Traditional Indian toys and games such as lattu, board games, puzzles, pretend-play kitchen sets and activity toys.
How they're different: Built around reviving nostalgic traditional Indian toys and games for screen-drawn children; the founder says the products are sustainable, plastic-free and made in India.
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What they make: Classical Ayurvedic personal care with a baby and family range: baby bath powders and cleansers, massage oils, baby skin care and children's oral care.
How they're different: Makes classical Ayurvedic preparations such as lepas, ghritams and tailas in small batches with seasonal botanicals, including a 21-herb Ayurvedic baby skincare ritual.
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What they make: Handcrafted natural skin and hair care, including a baby range with bath bar, body lotion, baby butter and talc-free powder.
How they're different: Started by its founder in a small 10x8 workspace to make pure, handcrafted natural skincare; now runs stores in Coimbatore and Chennai.
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What they make: Plush toys, teddy bears, stuffed animals and character soft toys made in India.
How they're different: Began in 1990 with a woman sewing small fabric dolls at home and grew into a plush-toy manufacturer with units in Delhi and Greater Noida.
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What they make: Baby skincare and hygiene products such as body lotion, face cream and washes for newborns and young children.
How they're different: A paediatrician-curated brand founded by a neonatal intensivist and paediatrician with 15+ years of experience; products are dermatologist tested.
See their products →What they make: Disposable baby diaper pants in small to XL sizes, in premium and classic ranges.
How they're different: Doobidoo diapers are made at the company's fully automatic plant in Sanand, Ahmedabad, which it says covers over 1 lakh sq m. They use a 'bubble soft' 3D perforated top sheet and anti-leak side cuffs.
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What they make: Pre-school books, activity and colouring books, board books, picture dictionaries and story books for children.
How they're different: A Delhi children's publisher with a broad range of low-cost early-learning and activity books.
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What they make: Premium, personalised baby and kids' essentials - onesies, muslin formals, jablas, joggers, towels and gift sets.
How they're different: A slow-fashion brand using organic, natural fabrics and artisan-made pieces that mix traditional Indian styles with a minimal Scandinavian aesthetic.
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What they make: Freshly made porridge mixes, teething sticks, millet cookies and rusks, laddoos and milk mixes for babies and toddlers.
How they're different: Recipes are based on traditional grandmother-style Indian baby foods made in small batches from organically certified grains, with the founder developing them with her mother.
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What they make: Premium girlswear and baby clothing with embroidery and storybook prints.
How they're different: Made-to-order heirloom pieces crafted in India by a family with a fashion legacy since 1956; uses unsold stock and factory-waste fabrics.
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What they make: Gentle skincare for babies and moms with sensitive skin, including washes, creams, massage oils and diaper-rash care.
How they're different: Built on full ingredient disclosure: each product lists the exact percentage of natural-origin ingredients under ISO 16128 instead of claiming to be '100% natural'; listed as Made Safe certified and dermatologically tested.
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What they make: Preservative-free Ayurvedic soaps and oils, including baby massage oil, a baby bath and hair care set and kids' products.
How they're different: Founded by a mother after her newborn daughter reacted to a 'gentle' soap; makes cold-processed soaps and taila paka oils by traditional Ayurvedic methods in Hyderabad without added preservatives.
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What they make: Kids' nutrition foods such as no-maida 'Diskettes' biscuits, protein powder for kids and gummies, organised by age (0-2, 2-8, 8+ years).
How they're different: Created by Indian doctors, including a neonatal intensivist and paediatrician; says its products use natural ingredients formulated for babies and kids.
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What they make: Handmade, personalised keepsake soft toys (bears, lions, elephants) and memory quilts made from a child's own clothes.
How they're different: A small family-run, all-women artisan unit that turns baby clothes into handcrafted keepsake toys; started informally in 1995, shut in 2010 and revived by the founder's daughter in 2018.
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What they make: Wooden Montessori and educational toys, pretend-play sets and personalised wooden toys for toddlers and children.
How they're different: Makes Made-in-India wooden Montessori toys for early literacy, numeracy and fine motor skills, with name personalisation available on its toys.
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What they make: Age-wise early learning kits, flash cards and science experiment kits for children aged 1-6 and older.
How they're different: Packages early learning as age-specific boxes (1-2, 2-3, 3-4 and 4-6 years) that it calls an early learning programme.
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What they make: Children's books, science and activity kits and educational toys (also sold via its online Pitara store) in Hindi and many other Indian languages.
How they're different: A non-profit education organisation set up in 1982 to counter rote learning; it publishes field-tested children's books and learning materials in many Indian languages.
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What they make: Organic cotton baby bedding, cot sets, baby nests, cocoons, sleeping bags and swaddles.
How they're different: Says it is 100% made in India from locally sourced materials, with products designed for Indian geography, weather and parents' needs.
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What they make: Designer ethnic and western wear for infants to teens, across sub-labels like Fayon Luxe and Fayon Pret.
How they're different: Started when the founder began designing clothes for her one-year-old daughter; the brand highlights handcrafted, artisan-detailed outfits.
See their products →What they make: Organic millet and multigrain cereal mixes, health drinks, natural sweeteners and flours for babies and toddlers.
How they're different: Says its mixes follow Indian homemade methods, are not pre-cooked or dehydrated, and are made fresh in small batches every day from organic millets, grains, pulses, nuts and seeds.
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What they make: Activity-based early learning kits (Flintoclass) and activity boxes for children aged about 1.5-6.
How they're different: Began as a theme-based monthly activity-box subscription for young children and now offers hands-on early learning kits to use at home.
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What they make: Party, ethnic and casual wear for kids aged 0-16, including blazer and waistcoat sets, ethnic sets and rompers.
How they're different: Focuses on affordable, trend-led occasion wear for kids, from casual to party wear.
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What they make: Jigsaw puzzles and educational games for children (and adults), alongside pre-primary to class 12 school books.
How they're different: An Indian educational publisher of school textbooks that also makes puzzles and learning games; its dedicated toy store is being upgraded, with products sold on Amazon.
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What they make: Hair and skin care for tweens and active kids, including anti-dandruff shampoo, hair oil, face wash and body lotion.
How they're different: Calls itself India's first hair and skin care brand formulated for tweens and active kids, using fruit-powered, Ayurveda-inspired formulas built by a team with over 40 years' combined experience in personal care.
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What they make: Children's book subscription boxes and early-learning gift boxes of curated books and activities.
How they're different: Started by two mothers and long-time friends who act as a child's 'personal book curator', picking books by the child's interests with input from an expert panel.
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What they make: DIY science kits, slime and sensory toys for children.
How they're different: Focuses on DIY scientific and sensory play to build curiosity, and states its products are 100% non-toxic; its website says it was featured on Shark Tank.
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What they make: Premium kidswear in natural fabrics - linen co-ords, kurta sets, blazer sets, dresses and ethnic wear.
How they're different: Uses natural fabrics such as linen, silk, bamboo muslin and cotton instead of synthetics, chosen for India's climate and sensitive skin.
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What they make: Ride-on toys, tricycles, scooters, swings, walkers and rockers for children.
How they're different: A sister concern of established ride-on maker Dash that grew from a small Delhi business; it uses phthalate-free virgin plastic and lists BIS, CE and ISO certifications.
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What they make: DIY STEAM toys, science and mechanical kits, art and craft activities and return gifts for ages 3-14.
How they're different: Set up by two brothers, an engineer and an artist, who as parents wanted meaningful hands-on activities that blend art and technology.
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What they make: Handmade wooden toys, games and handicrafts for children.
How they're different: Promotes India's traditional wooden toy crafts; the Mumbai office is backed by a workshop in Channapatna and toys are sourced from artisans across India.
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What they make: DIY activity boxes and learning kits with puzzles, projects and art and craft for ages 3-14.
How they're different: Themed multi-activity kits combining DIY projects, puzzles and crafts designed as screen-free learning tools for young children.
See their products →What they make: Protein-rich breakfast mixes for kids and families such as chilla, dosa and pancake mixes, plus NutraMilk mixes and spreads.
How they're different: Started by a brother-sister duo after the founder's child was found to need more protein; uses sprouts, lentils, legumes and amaranth and says products have no preservatives.
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What they make: Wet wipes with 99.9% water and aloe vera, a diaper bag and diaper rash cream, alongside strollers, high chairs and other baby gear.
How they're different: Growgether was started by a couple after the overwhelm of first-time parenthood in 2021. Its wet wipes are 99.9% water with aloe vera.
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What they make: India-inspired handmade toys, puzzles, stackers, soft toys, pretend-play sets and spinning tops for babies to 8-year-olds.
How they're different: Toys draw on Indian festivals, flora, fauna and art forms; products are hand-painted, hand-cut and hand-crocheted by local artisans, and the brand says its toys conform to BIS standards.
See their products →What they make: Kids' snacks such as fruit roll-ups, gummies and melts made from real fruit.
How they're different: Handcrafted by two mothers; snacks are made from real fruits, sweetened with jaggery or honey and free from refined sugar and artificial additives.
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What they make: Laminated flash cards, early-learning books and sight-word cards for children aged 1-6, plus stationery.
How they're different: The home brand of Sivakasi printer and publisher Shunmuga Prakashan, using the town's printing expertise to make durable, non-tearable learning cards.
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What they make: Premium t-shirts, polos, sweatshirts and hoodies for kids.
How they're different: Founder from an IT background travelled 3,000 km across southern India meeting 60+ manufacturers before launching chemical-free, super-soft kidswear; pitched on Shark Tank India Season 5.
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What they make: Organic cotton kidswear with personalisation options.
How they're different: Says its GOTS and OEKO-TEX certified organic cotton clothing with azo-free dyes is reviewed by paediatricians and dermatologists; started by a father asking why organic standards stop at food.
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What they make: Gentle skincare for tweens aged 9-16, including face wash, moisturiser and a mineral SPF sunscreen.
How they're different: Focuses on age-appropriate skincare for tweens whose skin is changing, as an alternative to adult products; pairs natural and science-backed ingredients in simple cleanse-hydrate-protect routines.
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What they make: Hand care and baby care such as baby wash, massage oil, diaper rash cream and wipes.
How they're different: Aims to make everyday personal and baby care simple, affordable and convenient, with low-priced essentials.
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What they make: Organic baby food including fruit and vegetable purees, porridges, multigrain puffs and melts for babies from six months.
How they're different: Founded by parents who struggled to find healthy, convenient food for their daughter while travelling; its fruit- and vegetable-based range is made without preservatives or additives.
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What they make: Snap-fit electronic blocks, DIY robotics kits and STEAM creativity toys for children and beginners.
How they're different: Its kits are built around Havi Elements, colourful snap-fit electronic blocks that children aged roughly 7-14 can reuse to build hundreds of robotics and STEAM creations; it also makes family board games.
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What they make: Skin, hair and nutrition care for kids and teens, including face and body care and hair care.
How they're different: Calls itself India's first kids skin, hair and nutrition care brand, with paediatrician-recommended cosmetics and nutraceuticals; mentions EcoCert certification.
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What they make: Ayurvedic baby care covering skin and hair care, oral care and nutrition.
How they're different: Describes itself as ideated by a mother and crafted by Ayurvedic experts, based on classical formulations such as Bala Ashwagandhadi and made without parabens, sulphates, mineral oils or artificial fragrance.
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What they make: Personal care for growing children, including hair care such as anti-dandruff shampoos and skincare.
How they're different: Set up by a group of mothers focused on the personal-care needs of growing children; products are dermatologically tested and described as toxin-free, and the brand runs free webinars with a dermatologist for parents.
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What they make: Handmade kids' footwear and accessories.
How they're different: Kids' shoes started by a dentist and mother of two who wanted lightweight, comfortable footwear designed specifically for children; each pair is individually handmade in India by the Kazarmax team.
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What they make: Ayurveda-inspired clean skincare, including the 'Little Rays' mineral baby sunscreen and a baby care range.
How they're different: Its first product was a sunscreen made by the founder for her son, who got sunburn and irritation playing golf, using ingredients such as Yashad Bhasma, chamomile and turmeric.
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What they make: Kids' and infant clothing - summer dresses, co-ord sets, nightwear and party wear.
How they're different: Founded by two mothers of boys who studied fashion merchandising at Pearl Academy, one with first-hand garment manufacturing experience.
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What they make: Millet noodles, vermicelli and pasta, baby food and cookies for babies, toddlers and kids.
How they're different: Made by a nutritionist mother in Kolkata; says products are sun-dried rather than fried, use the same few ingredients since 2018 and contain no preservatives.
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What they make: Sprouted whole-grain cereals, porridges and meal mixes for infants and toddlers.
How they're different: Built by a pediatrician and a mother; says its cereals use sprouted ragi, oats, moong and millets with no refined sugar, maltodextrin, maida or palm oil.
See their products →What they make: Baby cots, strollers and other baby furniture and transport gear alongside babywear and maternity wear.
How they're different: Started by a couple who found baby cots in India cost Rs 40,000 to 50,000, beyond most middle-class budgets; it sells online and through its own stores.
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What they make: Educational and Montessori toys, DIY craft kits, wooden maths and logic games and books for ages 0-12.
How they're different: Founded by educators; products are classroom-tested and organised around an IQ + EQ + HQ development framework.
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What they make: Educational toys, Mapology geography puzzles, art and craft kits (Look What I Made) and early-years toys for children from 3 months up.
How they're different: Aims to bridge development and entertainment through creative play, with lines such as Mapology map puzzles that make geography hands-on.
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What they make: Natural skin and hair care, including baby products such as a tear-free shampoo and body wash, massage oil and soothing cream.
How they're different: Combines Ayurveda with aromatherapy; products are made in its own GMP-certified facility, and the founder set up flagship stores in several cities.
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What they make: Reetha (soapnut)-based baby shampoo, wash and bath products, plus baby laundry and bottle cleaners.
How they're different: Started by an NIT engineer and IIM MBA mother of two; uses herbs sourced from tribal farmers in Karnataka and handcrafts products in a non-factory setting in Bangalore.
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What they make: Baby gear, feeding, bathing and hygiene essentials.
How they're different: Positions itself as 'affordable luxury', saying its products are rigorously tested and free of harmful chemicals.
See their products →What they make: A kids' care range with gentle kids' shampoo, kids' hair care and SunScoop kids' sunscreen SPF 30.
How they're different: The kids' line of science-led D2C house Innovist, which says it discloses ingredient percentages in full.
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What they make: Ayurvedic baby and junior skincare, including creams, washes and diaper-area care.
How they're different: Founded by two mothers, it makes its own formulations in its own GMP facility in Nagpur rather than rebranding white-label products, using Ayurvedic ingredients such as ghee, oats and almond; it says its products are clinically tested.
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What they make: Certified organic skin, hair and body care, including a dedicated baby care range.
How they're different: Says it was the first Indian brand to get full COSMOS certification from Ecocert France (2017), covering its products and its Coimbatore manufacturing facility.
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What they make: Jigsaw and themed puzzles, puzzle board games, DIY kits and return gifts for children and families.
How they're different: Started by parents who tested ideas with their own child; it began with paper DIY toys for export and now focuses on creative puzzles that keep children away from gadgets.
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What they make: Functional everyday and occasion clothing for babies and kids aged 0-14.
How they're different: A manufacturer-exporter brand focused on functional comfort clothing in natural, soft, long-lasting fabrics that are easy to wash.
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What they make: Organic cotton baby clothing - onesie and pant sets, jhablas, PJ sets, knot tops - plus muslin swaddles, sleeping bags, blankets and crib sheets.
How they're different: Products are made from 100% GOTS-certified organic cotton, per the brand.
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What they make: DIY art and craft kits for children and older kids, such as painting, mandala, candle-making, macrame and model kits.
How they're different: Built on the idea that art heals and transforms; its co-founder comes from a family with a 50-year legacy in arts-and-crafts raw materials, and the brand won a Shark Tank India deal.
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What they make: Children's picture books, audiobooks with music, touch-and-feel books with braille and board books.
How they're different: An independent children's publisher started by writers, musicians and educators to create space for Indian culture in children's publishing; known for audiobooks with original music.
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What they make: Children's picture books and story books, many written by its founder.
How they're different: A non-profit that has spread reading since 1988 using its StoryPedagogy approach, which builds learning around Indian storytelling traditions.
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What they make: Indian-themed strategy board games for families and children.
How they're different: Kheo is a Konkani word for 'to play'; the Goa-based publisher makes family-friendly, thematic board games that tell stories about India.
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What they make: Baby socks, accessories and essentials, organic cotton and bamboo kids' clothing, and maternity wear.
How they're different: Started by three founders to offer moms a one-stop range from maternity wear to organic cotton and bamboo kidswear, consulting a team of mothers and doctors.
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What they make: Baby skincare such as head-to-toe wash, lotion, face cream, sunscreen, massage and hair oils and bite-relief balm.
How they're different: Uses soothing botanicals like aloe, chamomile and coconut oil in dermatologist-tested formulas made for newborns and infants.
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What they make: Bamboo-fabric and organic cotton clothing for infants and young kids - jhablas, rompers, frocks, co-ords, nightsuits - plus blankets, socks and bibs.
How they're different: Uses bamboo fabric in place of chemically treated cotton for skin-safe kidswear; Inc42 reports revenue of about Rs 42 crore in FY25.
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What they make: Kids' care such as head-to-toe wash, body lotion and mineral sunscreen, plus kids' multivitamins.
How they're different: Offers combo packs that pair kids' skincare like mineral SPF 30 sunscreen and lotion, aimed at everyday care for children.
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What they make: Millet-based ready-to-cook foods and pancake mixes for kids, positioned around gut health.
How they're different: Describes itself as a gut-health kids' nutrition brand created by a team of healthcare professionals including a doctor.
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What they make: Trend-led kidswear for boys and girls aged 1-16.
How they're different: Launched by a mother of two and IIT Delhi textile engineer who previously worked in kidswear; garments are made in India to Indian fits, working with small-scale manufacturers.
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What they make: Baby-proofing products: bed rails, safety gates, door guards, edge and corner protectors, and two-wheeler safety belts.
How they're different: Says its child-safety products are non-toxic, easy to install and quality-tested.
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What they make: Millet-based foods for kids, including cookies, noodles, pancake mixes and dosa mixes.
How they're different: Founded by a pharmacist and two engineers with an in-house dietitian, the brand focuses on wholesome millet-based food designed for growing children.
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What they make: Kids' footwear (sneakers, booties, sandals, LED shoes) and swimwear.
How they're different: A playful kids' brand focused on fun, trendy footwear with comfort for little feet.
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What they make: Toxin-free baby and kids skincare such as hair and body wash, lotion and sunscreen for ages 0-12.
How they're different: Formulates plant-based products at pH 5.5 for babies and kids aged 0-12; products are dermatologically tested, vegan and cruelty-free, made in GMP-certified facilities.
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What they make: Children's bedroom furniture including kids' beds, bunk beds, study tables and storage, plus preschool furniture.
How they're different: The brand says all materials meet international safety standards and it uses non-toxic, eco-friendly paints.
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What they make: Ayurveda-inspired protein and nutrition products for children, grouped by age (2-6, 7-12, 13+ years).
How they're different: Started by a doctor couple who say they wanted kids' nutrition products without preservatives, refined sugar, artificial colours or flavours, blending Ayurvedic ingredients with modern science.
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What they make: Baby skincare such as head-to-toe wash, shampoo, lotion and diaper rash cream, plus new-mom self-care.
How they're different: Started when its founder became a parent and found 'natural' products with harsh ingredients; formulas were developed after months of research with paediatricians and parents.
See their products →What they make: Reusable cloth diapers, padded underwear, nappies, swaddles and organic baby clothing.
How they're different: Kindermum says its diapers were designed by a mother for Indian babies and weather. Every product is made in India by local artisans and small manufacturing units. A shopping guide notes CPSIA and GOTS organic certifications.
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What they make: DIY art, craft, food and gardening kits for kids and adults, such as handmade paper and solar printing kits.
How they're different: Kits are packed at its own Mumbai workshop and designed to be finished in a short session, with a large range of hands-on projects.
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What they make: 100% cotton night suits, pyjamas and ethnic wear for kids, plus dohars and mother-daughter kaftans.
How they're different: A women-owned brand started by a fashion designer and mother who wanted premium, playful nightwear for her daughter, made from 100% premium cotton.
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What they make: Comfortable, fun cotton nightwear and everyday wear for kids.
How they're different: A diversification by a family business with a long heritage of manufacturing and exporting cotton, started after a search for comfortable nightwear for a new baby in the family.
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What they make: Lightweight ergonomic buckle baby carriers made from handwoven cotton.
How they're different: Designed for Indian weather after the founder found imported carriers uncomfortable; the brand designs, sources, makes and tests in India, buys cotton directly from weavers, and says products are weight-tested and checked for lead, phthalates and flammability.
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What they make: Traditional Indian games such as pallanguzhi-style boards, gilli danda, goli and Ramayana card games.
How they're different: Grew out of research by editorial agency Masterpage (led by Vinita Sidhartha) around 1999-2000 into traditional Indian games; Kreeda makes the equipment so the games can be played and used as learning tools.
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What they make: Ayurvedic skin, hair and home care, including baby care, a kids and toddlers hair and skin range, and new-mom care.
How they're different: 100% founder-owned; follows classical Ayurvedic methods such as the tila paka vidhi, cooking oils over 3-5 days, and launched what it calls India's first 100% soapberry detergent.
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What they make: Kids' hair and body care for ages 3-12, including shampoos, conditioners, leave-in serum and body lotion.
How they're different: The kids' line of KT Professional (launched 2018); says it is India's first paediatrician-approved keratin protein range for children, made in Mumbai.
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What they make: Taste-safe sensory play kits, play dough, sensory bin fillers and Montessori toys and games.
How they're different: Created by a mother and IIM Bangalore alumna to give children non-toxic, open-ended sensory play; products are described as lab-tested and taste-safe.
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What they make: Remote-control cars, drift cars, trucks, drones, construction toys and bracelet-making kits.
How they're different: Founded by two toy enthusiasts who say the brand started in a garage; it designs character-led, performance-focused toys and states they carry the ISI mark.
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What they make: pH 5.5 baby skincare including body wash, shampoo, lotion, moisturising cream, diaper rash cream, massage and hair oils.
How they're different: Draws on Korean skincare expertise to make pH 5.5-balanced, dermatologist-tested baby care.
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What they make: Ready-to-eat fruit and vegetable baby food purees ('FruGies') for babies six months and up.
How they're different: Says its purees are made in small batches from seasonal Indian fruits and vegetables with no added sugar and no preservatives.
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What they make: Designer ethnic wear for children - kurta sets, lehengas and festive outfits.
How they're different: A designer kids' ethnic-wear label with manufacturing in Surat's textile hub, sold online and via Aza Fashions.
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What they make: Nutritious snacks and drinks, including teff and jaggery-based bites, milkshakes and the KiddleMe yogurt-and-milk squeezies for kids.
How they're different: Created by fathers with backgrounds in food technology and nutrition who set out to make snacks for their own children that are both nutritious and tasty.
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What they make: Everyday kidswear for boys and girls - t-shirts, sweatshirts, joggers, night suits, tracksuits and dresses.
How they're different: Value-focused kidswear with an 'Under 399' store section.
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What they make: Certified toxin-free food staples for little ones, such as rice and grains for first foods.
How they're different: Started by a mother who travelled to farms across nine states looking for clean food for her baby; the brand says its staples are lab tested and certified.
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What they make: Montessori, sensory and skill-building toys for babies and toddlers aged 0-3.
How they're different: Started by two IIT Delhi friends after one became a father; every toy is mapped to a developmental milestone and the brand states it uses non-toxic paints and BPA-free materials.
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What they make: Handcrafted hair and fashion accessories for children aged 2-12.
How they're different: Accessories are handcrafted by an all-women team of artisans, designed around trends, seasons and festivals and made to be safe for kids.
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What they make: Ethnic wear for children aged 0-16 - kurta sets, Nehru jackets, sharara sets, lehengas and ready-to-wear sarees.
How they're different: Founded by a designer with nearly three decades in fashion; pieces use hand work by artisans, with the brand stating it pays fair wages and offers consistent work.
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What they make: Kids' ethnic wear including newborn jamanas, lehengas and sherwanis, with customised outfits.
How they're different: Husband-wife label known for simple cuts, colourful thread embroidery and newborn jamanas with hand-painted details, drawing on Indian textile history.
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What they make: Clean-label millet-based snacks and foods for babies and toddlers, organised by age from 6 months.
How they're different: Started by a mother who couldn't find baby food she trusted; says products avoid hidden maida, refined sugar and artificial preservatives and are lab tested.
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What they make: Clothing for babies and children 'from pin to pram', plus products for mothers-to-be.
How they're different: A homegrown kidswear label running since 1996 that positions itself on colour, design and quality.
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What they make: Homemade organic baby and toddler foods such as cereal and multigrain mixes, instant mixes, teething sticks, drink mixes and pancake mixes.
How they're different: Made by a 'Doctor Mom' (a medical practitioner and certified child nutritionist); products are freshly prepared after each order with no preservatives, added sugar or added salt.
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What they make: Indian ethnic wear and party dresses for children aged 0-15.
How they're different: Started by a former banker who found the clothes available for kids in India uninspiring; crafted in India.
See their products →What they make: Kids' fashion accessories and lifestyle products.
How they're different: Says it is here to 'glam up the little fashionistas of India'; also stocked by The Mom Store.
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What they make: Ergonomic hip-seat and shoulder baby carriers.
How they're different: Started by parents frustrated by cheap imports and costly foreign brands, aiming to offer premium-quality baby products at affordable prices for Indian families.
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What they make: Baby skincare such as lotions, washes, creams and oils, plus mom-care items.
How they're different: Comes from a father-son team from the Salve group, which works in dermatology; products are hypoallergenic, paraben-free and dermatologically tested, made in a WHO-GMP plant.
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What they make: Plush toy companions paired with premium kidswear.
How they're different: Pairs storytelling plush toys with children's clothing and handles design to manufacturing in-house; started by two parents in Jaipur.
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What they make: Premium strollers, convertible car seats, diaper bags and stroller accessories.
How they're different: Positions itself as a design-led Indian premium baby gear brand; its Loopie Hop stroller is pitched as built for Indian roads with one-hand fold and extra ground clearance.
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What they make: Vegan, plant-based baby skincare such as body wash, body butter, face serum, hair oil and lip balm.
How they're different: Founded in 2021 by a mother; uses only vegan, plant-based ingredients without parabens or synthetic fragrance, with rosemary oil as a signature ingredient.
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What they make: Sustainable clothing for newborns, girls and boys, plus family twinning outfits.
How they're different: Started by two sisters to build a kids' brand 100% designed and made in India, using natural fibres, organic fabrics and handwoven textiles from artisans, with low-impact dyes.
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What they make: Baby washes, shampoos, creams and massage oils, alongside strollers, feeding and mom-care products.
How they're different: Its bath range is soap-free, paraben-free and dermatologically tested, using ingredients such as milk protein, oatmeal and shea butter.
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What they make: Ayurvedic baby skincare made with cow ghee (massage and body care, diaper rash cream), plus muslin clothing and sprouted baby cereals.
How they're different: Rooted in Kaumarabhritya, the Ayurvedic science of infant care; its 'Ayur-Ghrita' skincare uses certified-organic cow ghee with classical herbs and is made in a COSMOS Organic and USOCA-certified facility.
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What they make: Ayurveda-inspired mom and baby care such as massage oil, talc-free baby powder, diaper rash cream and lotions.
How they're different: The name means 'mother' in Sanskrit; products are made in a GMP-certified facility away from industrial areas using recipes inspired by Ayurveda, and its cartons are made from certified paper with no plastic lamination.
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What they make: Kids' innerwear, sleepwear and everyday essentials, plus some womenswear.
How they're different: Started by a mother of three daughters to make clothes built around what children's bodies need from waking to sleeping; made in Tiruppur.
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What they make: DIY STEM/STEAM 'fixable' building toys such as model planes and boats for children.
How they're different: Designed for experiential play and parent-child bonding, with kits that children build, break and rebuild; made in India.
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What they make: Maternity wear and newborn/kids' clothing.
How they're different: Uses organic, pesticide-free fabrics with azo-free dyes, with motifs block printed and hand embroidered by artisans.
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What they make: Expert-formulated nutrition products for postpartum mothers and for toddlers in early childhood.
How they're different: Positions itself as a postpartum nutrition brand built for Indian mothers, started by a founder who is a mother of two, with a separate early-childhood nutrition range.
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What they make: Natural skincare for babies such as massage oils, lotions and washes.
How they're different: States that each product is dermatologist-tested and made by contract manufacturers in Noida, and lists its quality certifications on the site.
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What they make: Millet- and multigrain-based health mixes, infant and toddler cereals, kids' nutrition drinks and breakfast cereals.
How they're different: Builds its range around millets and multigrains, with dedicated infant/toddler health mixes and kids' nutrition drinks alongside family staples.
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What they make: Organic cotton and muslin baby essentials including knit bodysuits, muslin rompers and lounge sets, swaddles, bibs, plus crib bedding, baby nests and nursery decor.
How they're different: Founded by a graphic designer from a textile family who believed the fabric touching a baby's skin matters; the brand says its products carry the highest level of certification for organic fabrics.
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What they make: Dolls, baby squeeze toys, ride-on cars, educational toys, science kits, puzzles and board games.
How they're different: 'Masoom' (meaning innocent) has been an Indian toy brand since 1942; the company manufactures and exports toys that it says pass international safety tests.
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What they make: Personal care for the whole family, including a baby range of lotion, cream, powder and diaper rash cream.
How they're different: Says it is rooted in pharmaceutical and dermatology expertise and follows a 'formula-first' approach.
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What they make: Handcrafted Channapatna lacquered wooden toys, plus home decor and furniture.
How they're different: A not-for-profit social enterprise (Section 25 company) that has worked with Channapatna artisans for over two decades, training new artisans, especially women; toys are solid wood with non-toxic colours.
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What they make: Prams, walkers, high chairs, cots and cradles alongside feeding, bath and diapering products.
How they're different: Mee Mee is the in-house line of Me N Moms, a mother-and-baby retailer set up in 1994; the brand says its products are certified to ASTM, EN and BIS standards.
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What they make: Organic cotton baby clothes and kidswear - rompers, dresses, jumpsuits and sets.
How they're different: States it uses only GOTS-certified 100% organic cotton and baby-safe dyes, with transparent, fair production.
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What they make: Plant-based baby care such as baby lotion and waterless foam hand wash.
How they're different: Designed by a paediatrician specialised in neurodevelopmental paediatrics, inspired by her own experience as a new mother; formulas are plant-based and made under expert supervision.
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What they make: Real-fruit gummies and candy-style treats for kids.
How they're different: Reworks candy for children using real fruit with no refined sugar and no synthetic dyes.
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What they make: Babywear and kidswear for 0-6 years (bodysuits, rompers, sets, winterwear) along with soft toys, bedding, diaper bags and nursery furniture.
How they're different: The brand says it uses BCI cotton to avoid harmful dyes and chemicals, and draws on its parent organisation's two decades of textile supply experience; YourStory reports it grew from a Ludhiana hosiery/home-furnishing family business into a one-stop kidswear retailer with physical stores.
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What they make: Sustainable clothing and lifestyle products for infants and children up to 12.
How they're different: Says it uses GOTS-certified organic cotton and handwoven Indian textiles with hand-printed motifs and artisanal needlework, made in small batches.
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What they make: AI-powered companion and learning robots for children, and an AI chess board.
How they're different: A consumer robotics company focused on educational robots that talk, teach and play with children aged roughly 5-12.
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What they make: Snacks and nutrition for kids including nutri bars, milk mixes, millet cookies and puffs.
How they're different: Says its kids' snacks use real ingredients with no refined sugar or palm oil.
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What they make: Newborn, baby and kids' clothing essentials plus footwear, toys and maternity wear.
How they're different: Positions itself on quality, sustainable baby and kids' essentials across categories.
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What they make: Organic and natural-fabric Indian wear for kids, with matching family twinning outfits.
How they're different: Started as a 100% organic brand for babies and toddlers, it now offers Indian wear in pure fabrics with twinning options for the whole family.
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What they make: Personalised kids' clothing - name tees, denim jackets, co-ord sets - plus caps, sunglasses and jewellery.
How they're different: Specialises in personalising kids' outfits with names and designs, inspired by the founder's son's joy at a personalised outfit.
See their products →What they make: Smart toys including RC cars and monster trucks, robots, hover-football toys, train sets and STEM kits.
How they're different: Designs and builds tech-enabled toys in-house, from 3D design and PCB design to assembly, and also manufactures electronic toys for other brands.
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What they make: Ayurvedic, toxin-free kids' makeup and personal care such as lotion, shampoo, shower gel and sunscreen for ages 3-14.
How they're different: Founded by a mother after her daughter wanted to copy her makeup; formulations are reviewed by Ayurvedic and dermatology consultants, and the brand appeared on Shark Tank India Season 5.
See their products →What they make: Handmade natural soaps, skin and hair care, including a baby care collection of creams, soaps and kids-safe laundry products.
How they're different: A small-batch handmade brand started in 2017 by a soap maker with an engineering background, who researches botanicals and natural oils for each formula.
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What they make: Natural personal care for babies, kids and mothers, including baby soaps, washes, kids' shampoos and mineral sunscreen.
How they're different: Describes itself as a brand celebrating motherhood, formulating products with natural ingredients chosen for the needs of both child and mother, and dermatologically tested.
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What they make: Organic cotton clothing for kids aged 2-6 - shirts, dresses and everyday wear.
How they're different: Founded after the founder's daughter developed rashes; the brand says it uses only GOTS-certified organic cotton with azo-free dyes, made in small batches in India.
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What they make: Natural baby skin, hair and diaper care, plus hygiene and mother-care products.
How they're different: Calls itself India's first CertClean-certified baby care brand, excluding over 2,000 ingredients; it is PETA cruelty-free and vegan and certified plastic-negative by rePurpose Global.
See their products →What they make: Organic cotton and bamboo baby essentials - muslin swaddles, jhablas, infant clothing, blankets and bedding for 0-2 year olds.
How they're different: Uses organic cotton, muslin and bamboo with azo-free dyes and hand-block prints made by artisans; Inc42 reports FY25 revenue of Rs 17.65 crore and the brand appeared on Shark Tank India.
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What they make: Natural baby care such as lotions, head-to-toe washes, creams and wipes.
How they're different: Started by a mother who moved from Australia to India and could not find baby products she trusted; it pairs Ayurvedic, plant-based ingredients with NABL-lab testing and dermatological testing.
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What they make: Maternity and breastfeeding wear, including leak-proof feeding bras and feeding gowns, plus post-delivery essentials.
How they're different: A long-running maternity label (since 2007) whose range includes nursing-friendly feeding bras and gowns; says its products are made in India.
See their products →What they make: Baby clothing (muslin wear, frocks, rompers), gift hampers for new babies and mothers, and bedding.
How they're different: Built around soft, absorbent muslin and organic cotton for newborn skin, with curated stage-wise hampers such as 'Welcome Baby' and 'Crawling Baby'.
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What they make: Craft-led, sustainable childrenswear and accessories.
How they're different: Uses hand dyeing with organic ingredients, natural fibres only and indigenous handicrafts made with artisans; the name means 'ant' in Konkani.
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What they make: Baby skincare and hygiene such as baby lotion, shampoo and wash, powder and wipes, alongside pregnancy and mom care.
How they're different: Combines a parenting community app with its own product range; several baby skincare products are listed as Made Safe certified and dermatologically tested.
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What they make: Kidswear featuring officially licensed characters (Disney, Marvel, Harry Potter, Paw Patrol and more) - nightwear, co-ords, hoodies, dresses.
How they're different: Specialises in official character merchandise clothing for kids, manufactured in India.
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What they make: Own-brand disposable baby diapers in pant style and tape/velcro style, from premie and newborn sizes upward.
How they're different: The brand says NAPPEE grew out of its parent business bestdiapers, which retails other diaper brands, and that it sells its own imported premium diapers through an exclusive online store; it describes the diapers as BIS certified.
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What they make: Fresh Ayurvedic beauty care, including a baby range with ubtan, malai lotion, baby powder and anti-rash cream.
How they're different: Calls its approach 'Fresh Ayurveda': products are made fresh in an Ayurvedic kitchen, including classic ubtans and oils.
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What they make: Wooden educational and Montessori-inspired toys, puzzles, flashcards, pretend-play sets, plush toys, STEM and craft kits for ages 0-14.
How they're different: Founded by IIM alumna Neha Makdey; the brand says it works with 500+ local Indian artisans and uses natural wood and non-toxic, water-based paints, with a range that includes toys for children with special needs.
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What they make: Organic cotton clothing for babies and young kids - rompers, bodysuits, dresses and pyjamas, including preemie and newborn sizes.
How they're different: Describes itself as making comfortable, stylish, low-cost organic clothing for babies, made in India.
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What they make: BIS-certified food-grade silicone teethers, high-contrast cloth books and Montessori newborn kits for babies 0-12 months.
How they're different: Says its teethers are BIS-certified food-grade silicone, free from BPA and PVC, and made in India.
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What they make: T-shirts, shorts and track pants for boys and girls.
How they're different: Everyday activewear for kids made with soft, durable fabrics for movement and active play.
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What they make: Infant formulas, infant cereals, growing-up formulas for children aged 2-12 and related nutrition products.
How they're different: Describes itself as an Indian infant formula and baby food manufacturer founded in 2021, with its own manufacturing units in the Gurugram/Manesar area.
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What they make: Organic skincare for babies and mothers, including baby oils, creams and gift sets.
How they're different: Created by a mother to bring back age-old baby care practices with traditional botanicals; products are described as dermatologist-approved and free of irritating ingredients.
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What they make: Baby wipes (PureTouch, Gentle Care and pure-water unscented variants) and baby massage oil.
How they're different: OLLEN says one of its founders is a doctor and new mother. It makes water-based, unscented, plant-based baby wipes for sensitive newborn skin.
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What they make: Kids' footwear - lightweight, flexible everyday shoes and sandals.
How they're different: Designs light, bendy shoes meant to suit growing children's feet; featured on Bharat Ke Super Founders, where it raised Rs 3.15 crore.
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What they make: Everyday cotton basics for newborns to 10-year-olds.
How they're different: Focuses on repeatable evergreen everyday essentials rather than seasonal drops, made from 100% cotton with azo-free dyes; its supply-chain co-founder grew up in Tiruppur's garment hub.
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What they make: Waterproof baby dry sheets, bed protectors and mattress protectors.
How they're different: Specialises in ultra-soft waterproof baby bed protectors and dry sheets, with a stated mission of safe, thoughtfully designed products that make parenting simpler.
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What they make: Mantra-chanting plush toys, musical books, storytelling toys and Indian cultural gifts for children.
How they're different: A cultural learning brand started by parents to teach their son values; it makes plush deities that chant mantras and other screen-free toys rooted in Indian heritage.
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What they make: Children's books, activity and sticker books, puzzles, games and educational toys for ages 0-12.
How they're different: A children's imprint of an Indian publishing house offering books, puzzles and toys aimed at screen-free learning.
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What they make: Clothing for infants, toddlers, kids and youth, with a focus on girls' wear and occasion wear.
How they're different: A long-running homegrown label ('dressing dreams since 1984') sold through its own stores, large-format retailers and over 1,000 multi-brand outlets.
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What they make: Reusable doodle mats, velvet colouring kits, DIY craft kits and puzzles for ages 3-10.
How they're different: Started by two parents who felt many toys were noisy or disposable; the range is mess-free, travel-friendly, screen-free and made in India.
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What they make: English picture books for children.
How they're different: A small independent publisher focused only on English picture books meant to make children smile, laugh, ponder and reflect.
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What they make: Party and festive dresses for girls.
How they're different: Specialises in exclusive party and festive wear for girls; garments go through quality checks before dispatch.
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What they make: Organic cotton clothing and essentials for children aged 0-6, including muslin nightwear, poncho towels and blankets.
How they're different: A mother-daughter brand making small batches with zero-waste packaging, using GOTS-certified cotton and fair-trade practices that support women.
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What they make: Tech-enabled educational toys and games such as the Orboot AR globe and Plugo learning kits that combine physical play with an app.
How they're different: Started by two friends who had just become fathers to make screen time more meaningful; its toys blend physical and digital play for children aged roughly 4-10.
See their products →What they make: A kids' personal care line with gentle shampoo, body wash, bathing bar and body lotion, alongside kids' nutrition.
How they're different: The kids' range of plant-based wellness brand Plix, with a dedicated kids store covering bath care and nutrition.
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What they make: Premium kidswear - Indian festive wear, party wear, casuals, denims and co-ords.
How they're different: Designed and made in India by childhood-friend co-founders from a family with a long textile legacy; uses fabrics such as organic cotton and linen.
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What they make: Baby ethnic wear, newborn cotton clothes, swaddle wraps, sleeping bags, jhabla sets and newborn gift sets.
How they're different: Started by parents who found a dearth of good-quality, reasonably priced baby essentials and set out to make functional, well-designed products.
See their products →What they make: Playful clothing for kids.
How they're different: Founded to make unique, playful pieces that are gentle on skin and kind to the planet; stocked by sustainable retailer Brown Living.
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What they make: Affordable children's storybooks in many Indian languages, plus the free StoryWeaver digital library.
How they're different: A nonprofit publisher creating storybooks in children's mother-tongue languages; it openly licenses its content and launched StoryWeaver in 2015.
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What they make: Newborn and preemie clothing and baby essentials.
How they're different: Specialises in preemie and newborn sizes made from GOTS-certified organic textiles; also retails through partners such as Cloudnine and AllThingsBaby.
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What they make: Natural and Ayurvedic skin, hair and baby care, including baby body lotion, body wash and baby kajal.
How they're different: Describes its range as natural, Ayurvedic, chemical-free and vegan, including a baby kajal positioned as safe for newborns.
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What they make: Fortified porridges, baby food mixes, oats pancake mixes and health drinks for infants and children.
How they're different: Uses indigenous ingredients such as Bhim Kol banana from Assam; its first product, Assam Mix, was developed in partnership with Assam Agricultural University, and it says it avoids artificial additives.
See their products →What they make: Wearable electric breast pumps, baby bottle sterilizers, bottle warmers and spares for new mothers.
How they're different: Focused on feeding-related challenges of new mothers, with a hands-free wearable breast pump and an all-in-one sterilizer; reported to design its pumps for Indian mothers.
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What they make: Ethnic and western wear for girls and kids, from festive outfits to casual and summer dresses.
How they're different: Started by two mothers wanting to build a children's wear brand, the collection blends traditional ethnic charm with modern comfort.
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What they make: Natural, sulphate- and paraben-free bath, hair, face and sun care for kids aged 0-10.
How they're different: Built around making bath time fun for kids and parents, with natural formulations free of sulphates and parabens; lists its certifications on the site.
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What they make: Ayurveda-based baby care such as lotions, massage oil, shampoo, wipes and mineral sunscreen, now extending to women's skincare.
How they're different: Says it began with baby care formulated around Ayurvedic ingredients without harsh chemicals, aiming to make Ayurvedic skincare feel modern rather than old-fashioned.
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What they make: Organic clothing for newborns to 10-year-olds - rompers, bodysuits, dresses, muslin swaddles and gift hampers.
How they're different: Founded by a NIFT Bengaluru graduate; uses organic, handwoven fabrics and aims to be a circular fashion brand.
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What they make: Robotics kits with building blocks, plug-and-play sensors and drag-and-drop programming for children aged 7-17.
How they're different: An indigenously designed robotics kit ('Plug! Play! Publish!') built in India; the company says it has reached over 30,000 children since 2016.
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What they make: Strollers, car seats, cots and cradles, high chairs, walkers, ride-ons and baby care products.
How they're different: Founded by parents after their daughter was born because they found few safety-certified, good-quality baby products; the brand says safety is its top priority and products are safety-certified and parent-tested.
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What they make: The BioMimic baby skincare range of head-to-toe wash, tear-free shampoo, body lotion, face and aqua creams, diaper rash cream, talc-free powder, bathing bar and chest rub, alongside the company's baby gear.
How they're different: From an Ahmedabad baby-products company founded in 2014 by parents; the BioMimic range uses ceramide-based, sulphate-free, dermatologically tested formulas.
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What they make: Kids' lunch boxes, insulated water bottles, sippers, training cups and feeding bottles.
How they're different: Says it is a made-in-India, BPA-free food and drinkware brand designed around how Indians eat, with features like chutney-friendly compartments and turmeric-resistant seals; it owns its moulds and uses third-party lab testing.
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What they make: Stylish, comfortable clothing for kids.
How they're different: Kidswear label from a Mumbai export house aiming at playful, trend-led children's clothing.
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What they make: Handcrafted traditional Indian board games such as Chowka Bara and Pagade, puzzles and heritage activity kits.
How they're different: Began with a handmade Pagade mat stitched by the founder's grandmother; the couple recreate board-game patterns found etched in ancient temples, made by traditional artisan families with sustainable materials.
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What they make: Natural baby and mom care such as massage oils, bath and hair care, baby creams, colic and bug-bite care, and postpartum hair oil.
How they're different: Founded by a mother who is a certified Newborn Care Specialist and guides every formulation; the brand says its products are CertClean certified and dermatologically and paediatrician tested.
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What they make: Ready-to-eat baby food purees made from cereals, pulses, millets, fruits and vegetables.
How they're different: Says its purees are sugar-free, salt-free and preservative-free, using retort technology instead of preservatives and recipes designed specifically for infants.
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What they make: Herbal mosquito repellents including patches and sprays for babies and children, plus hygiene and home care.
How they're different: Puts mothers and children at the centre of its work, aiming to make herbal mosquito-repellent and hygiene products affordable.
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What they make: Organic and eco-friendly personal and home care, including an organic baby care range such as baby lotion.
How they're different: Started in 2011 with handmade cold-process soap and now makes products in its own solar-powered, FDA-GMP plant in Satara with zero liquid discharge and over 80% women employees.
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What they make: Baby-proofing products such as corner and edge guards, cabinet locks, safety gates and bed rails.
How they're different: Started to reduce preventable accidents in children aged 0 to 12 after research with pediatricians and mothers found low awareness of baby safety in India; the brand stresses practical install guidance and says no product replaces adult supervision.
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What they make: Homemade baby food products.
How they're different: Says it makes baby food that is 100% natural, homemade and free of chemicals.
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What they make: A kids' care range including anti-dandruff shampoo, shampoo and conditioner, sunscreen and aromatherapy roll-ons for babies and kids.
How they're different: The kids' line of an aromatherapy brand started in Kolkata in 2004 by Keya Seth, which formulates with essential oils rooted in Ayurvedic tradition and makes products in its own West Bengal units.
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What they make: Children's books, including its own Shree Book Centre titles, curated by age.
How they're different: A Matunga, Mumbai children's bookstore since 1985 that also publishes its own titles and offers an age-wise 'reading roadmap'.
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What they make: Wooden and natural-material toys, puzzles, Montessori and sensory toys, art and craft and activity sets for babies and young children.
How they're different: Founded by IIT Delhi alumna and Harvard PhD Meeta Sharma Gupta after she could not find simple, non-plastic toys for her child; toys are designed in-house and handcrafted by local artisan partners using water-based paints and beeswax polish.
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What they make: Ayurvedic and natural baby and kids care such as creams, tear-free shampoos, lotions, champi hair oil and sunscreen.
How they're different: Started by a pharmacist mother who had been importing baby products because nothing local felt safe enough; blends Ayurvedic ingredients with science and avoids parabens and added fragrance.
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What they make: 99% pure silver nursing cups for breastfeeding mothers.
How they're different: Says it offers India's first 99% pure silver nursing cups, designed to support mothers' comfort during breastfeeding.
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What they make: pH-balanced personal care for children aged 4-12, such as shampoos, body washes and lotions.
How they're different: A mother-daughter brand that grew out of a grandmother, who knows medicinal plants, making homemade shampoos and lotions; focuses on the 4-12 'transition' age group with toxin-free, pH 5.5-6.6, dermatologically tested formulas.
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What they make: Wooden learning toys, puzzles, maps and Montessori equipment for young children.
How they're different: Toys are designed by Montessori experts around specific skills (number, language, shapes, hand-eye coordination) and are made in India from wood with non-toxic, water-based paints.
See their products →What they make: Wooden skill-building learning toys such as dexterity boards, threading toys and early maths games for ages 1-7.
How they're different: Each toy is designed to build a specific skill such as dexterity, language or early maths, using renewable wood and non-toxic finishes.
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What they make: Millet- and whole-grain-based foods for babies and kids, including sprouted cereals, porridges, puffs, millet pancakes, noodles and cookies.
How they're different: Started by two mothers, the brand builds its range around traditional supergrains such as ragi, jowar and bajra and says it aims to support small farmers by encouraging indigenous crops.
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What they make: DIY STEAM building kits, mechanical and engineering construction toys, science kits and art and craft kits for children.
How they're different: Founded by IIT Delhi graduates; its kits are real working machines that children build themselves rather than ready-made toys.
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What they make: Kids' school accessories including insulated lunch bags and water bottles, along with backpacks and pencil cases.
How they're different: Positions itself around trendy school accessories for kids, with lunch bags and water bottles alongside backpacks and stationery.
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What they make: Ayurvedic baby care for bath, massage, lotion and rash care.
How they're different: Ayurvedic, paraben-free baby care made in GMP-certified facilities in India and priced so a full daily routine is affordable; dermatologist and paediatrician tested.
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What they make: Reusable cloth diapers, langots, potty-training pants, changing mats and wet bags.
How they're different: Snugkins calls its diapers India's first designer cloth diapers, made from stretchy, breathable minky fabric with AZO-free dyes and reusable 300+ times. Its founders say they designed the diapers for Indian babies because imported cloth diapers were costly and did not fit well.
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What they make: Ergonomic baby carriers, ring slings and stretchy wraps for newborns to toddlers.
How they're different: Started by a mother who struggled to find good carriers in India; carriers are made in small batches in Bangalore from natural fabrics, and the brand says buckles, straps and stitching are tested to international standards including ASTM.
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What they make: Robotics, coding and STEM learning kits and courses for children.
How they're different: Founded by a husband-wife team of robotics competitors with many national and international awards; combines hands-on kits with classes.
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What they make: Arts and crafts kits (foil art, mosaic, scissor skills, greeting cards) and busy books for children aged about 1-9.
How they're different: Kits are designed to build concentration, attention to detail, problem-solving and creative thinking in children aged 4-9.
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What they make: Baby skincare such as moisturising cream, shampoo and massage oil.
How they're different: Describes its baby range as vegan, pH 5.5, dermatologically tested and free of parabens and sulphates, made under AYUSH and WHO-GMP guidelines.
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What they make: Natural skin and hair care with a kids' premium range of 5-in-1 shampoo, body butter, hair oil, shower oil and SPF 50 sunscreen.
How they're different: Founder-led natural brand whose kids' range includes an Ayurvedic tear-free 5-in-1 shampoo with argan oil.
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What they make: Strollers, high chairs, cots, walkers, bath tubs, carriers, safety gates and other baby gear.
How they're different: Founded by two brothers who saw a gap between costly imported brands and cheap products weak on safety; products are designed in-house and made at their own Ghaziabad facility, with a dedicated testing lab for BIS compliance.
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What they make: Coding, AI and robotics kits such as the Quarky robot, plus AI and robotics labs for schools.
How they're different: Founded by IIT Kanpur alumni to make coding, AI and robotics hands-on for K-12 students through its own hardware and software ecosystem.
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What they make: Kids' shoes for school, play and everyday wear.
How they're different: Says it uses soft, certified fabrics without coarse hardware, chemical tags or scratchy dyes, designed for toddlers' comfort.
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What they make: Toys for ages 2-8 including Montessori busy cubes, learning toys and baby products.
How they're different: Focuses on the aesthetic and intellectual growth of children aged 2-8, with designs inspired by different cultures.
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What they make: Girls' party wear dresses, jumpsuits, dungarees and kurti sets.
How they're different: Mother-founded label focused on soft fabrics and good fit for special-occasion kidswear.
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What they make: Sunscreens and sun care, including a 'No Tan' baby mineral sunscreen SPF 43 with olive squalane and oatmeal.
How they're different: A sun-protection-only brand that says each SPF goes through ISO 24443 in-vitro testing at the Tamil Nadu Test House; headquartered in Gurugram and manufactured in Mohali.
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What they make: Super Cutes premium disposable baby diapers (small to XL) and Super Cutes baby wipes.
How they're different: Super Cutes is the baby diaper brand of Soothe Healthcare, the homegrown hygiene company behind Paree sanitary pads. Its diapers are made at the company's own manufacturing unit in Noida.
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What they make: Reusable cloth diapers, padded potty-training underwear, langots, baby wipes and organic-cotton kids' innerwear.
How they're different: Started by a mother whose son got rashes from disposable diapers. It makes reusable organic-cotton cloth diapers with a dry-feel inner layer, rated for 300+ washes, and calls itself India's first CPSIA-tested and certified cloth diaper brand.
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What they make: Trendy kidswear and babywear - rompers, co-ord sets, shirts and dresses.
How they're different: Uses fabrics like organic cotton, muslin and Tencel denim; founded by a member of a garment-export family who spotted a gap in Indian kidswear.
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What they make: Hair and skin care for children aged 5-12, including shampoos and body care made with oat extract.
How they're different: Created by working parents who saw their school-going daughters' hair and skin needs, focusing on everyday care for the 5-12 age group with dermatologically tested, oat-based formulas.
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What they make: Illustrated and handmade picture books (many for children), prints and stationery.
How they're different: An independent publisher known for screen-printed books made entirely by hand by artisans at its Chennai workshop, often featuring Indian folk and tribal artists.
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What they make: Organic skin and hair care, including a baby range of head-to-toe wash, hair oil, diaper rash cream and SPF 30 baby lotion.
How they're different: A founder-led organic brand built on essential oils and aloe vera; the founder says the business also aims to create livelihoods for less privileged women.
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What they make: Organic cotton clothing for babies and kids - girls', boys' and ethnic wear plus accessories.
How they're different: Built around organic cotton and mindful production after the founders learned about the environmental and human impact of conventional cotton.
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What they make: Natural products for mothers and babies such as desi-ghee baby massage oil, tear-free body wash, shampoo, lotions, diaper rash cream and gift sets.
How they're different: Describes its range as toxin-free, dermatologist-tested and cruelty-free, with ingredients such as desi ghee, calendula and chamomile.
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What they make: Handmade 100% cotton clothing with nature and animal prints for children up to 10 years.
How they're different: A slow-fashion label of handmade, 100% cotton pieces inspired by nature.
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What they make: Wooden educational toys and puzzles for young children.
How they're different: Designs and manufactures its own wooden toys at its Mohali unit, promoting wood as a non-toxic, biodegradable alternative to plastic.
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What they make: Healthy bars, crackers and cookies (including ragi cookies) for babies, toddlers and kids.
How they're different: The founder says the snacks are made fresh with wholesome ingredients, avoiding the trans fat, refined sugar, artificial colour and preservatives common in packaged snacks.
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What they make: Personalised kids' room decor, storage baskets, organisers and nursery gifts.
How they're different: Focuses on personalised children's decor and storage for setting up kids' rooms and nurseries.
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What they make: Organic cotton muslin swaddles, blankets, crib sheets and baby gift sets.
How they're different: Uses 100% organic cotton and says every product follows recommended safety norms for infants.
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What they make: Kids' essentials across baby feeding, bath time, bedtime, nursery and playtime.
How they're different: Describes itself as a Made-in-India brand focused on eco-friendly, durable materials that are safe for children.
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What they make: STEM games, puzzles and hands-on activity toys for children.
How they're different: Created by STEM-certified educator Shraddha Fogla to turn STEM concepts into ready-to-play games with an emphasis on tactile play.
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What they make: Ethnic and occasion wear for babies and kids, including kurta and dhoti sets, Nehru jackets, lehengas and a preemie/newborn range.
How they're different: The founders say they research children's bodies across age groups so their ethnic wear is playful and lets kids move, jump and play, avoiding mini-adult or overly cartoony styles.
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What they make: Waterproof baby changing mats, changing stations, travel mats and waterproof dry sheets.
How they're different: Tidy Sleep says a co-founder who is a mother started it in 2018. Its range focuses on waterproof, washable dry sheets and changing mats for mess-free diaper changes.
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What they make: Personal care for kids and teens aged 4-16, including shampoos, body washes and skincare.
How they're different: Calls itself India's first hormone-safe, SCA-certified care for kids and teens; products are dermatologically tested, paediatrician verified and use IFRA-certified fragrances.
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What they make: Handcrafted, 3D-printed DIY STEM kits (such as mechanical claws and catapults) and STEM labs for children aged 6-14.
How they're different: Started by two parents of curious boys, a tech consultant and a toy-brand strategist with Mattel experience; kits grow out of their real-world classes and come with video instructions.
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What they make: Organic baby changing mats and bed protectors, plus baby bedding, nests, swaddles and nursery decor.
How they're different: Founded by Dimple Ajmera, a mother of two, Tiny Snooze makes its products in its own Mumbai unit, which it says gives it close control over fabric, comfort and finishing. Its changing mats come in organic fabric.
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What they make: Organic cotton clothing for newborns and babies, such as rompers and bodysuits.
How they're different: Founded by a chemistry doctorate concerned about chemicals in baby clothing; focuses on organic cotton and fair trade.
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What they make: Strollers, high chairs, carriers, diaper bags and other baby gear.
How they're different: Built in Gurgaon by parents; the brand says every clip, buckle and fabric is tested to international standards.
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What they make: Natural skin and hair care, including a baby range with body wash, shampoo, lotion, face cream, lip balm, ubtan and SPF 30 sunscreen.
How they're different: Builds its formulations on Ayurvedic principles with antioxidants, vitamins and natural oils.
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What they make: Baby teething toys, sippers and feeding accessories, and infant oral care products.
How they're different: Founded in 2023 by parents after the birth of their own baby, with a stated focus on safety, quality and trust in everyday feeding and teething products.
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What they make: 100% cotton everyday kidswear.
How they're different: Positions itself on 100% cotton, skin-friendly clothing for kids.
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What they make: Age-staged baby foods, kids' snacks and mom nutrition products based on traditional Indian recipes.
How they're different: The founder began by making traditional homemade food for her own daughter after being unhappy with sugar in commercial baby food; the brand says it offers chemical-free, locally sourced recipes.
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What they make: Ultra-soft cotton collared pyjama sets, kurta-pyjama sets, tops and co-ords for kids.
How they're different: Started by a mother and her sister frustrated by poor fits and endless pinks and blues in kidswear, focusing on comfortable, well-fitted, unique outfits.
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What they make: Ride-on toy cars and bikes, including battery-operated ride-ons, for children.
How they're different: Started as importers and distributors of toys and baby products in 1993 and now manufactures ride-on toys in India.
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What they make: Mec-O-Tec metal construction sets, building blocks, board games, bowling sets, puzzles, art and craft and STEM kits.
How they're different: A Mumbai toymaker that says it designs its products with an understanding of child psychology; it is best known for metal construction sets and sells only in India.
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What they make: Ride-on toys such as magic/swing cars, plus other kids' toys.
How they're different: Started with ride-on toys and introduced the Magic Car in 2012, which it calls a first in India; it says over 36 lakh Magic Cars have been sold.
See their products →What they make: Classical Kerala Ayurvedic medicines and oils, including a baby care range (2 months-2 years) with Lakshadi Keram baby oil and a child care range (2-10 years).
How they're different: A family Ayurveda maker from Kerala with 75+ years of manufacturing, now led by Dr. P Haridas, a former Chief Medical Officer of a Government Ayurveda Hospital; says its products are free of harmful chemical preservatives.
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What they make: Clean-label food for kids: protein chips and puffs, millet pasta, sauces and spreads, and multi-millet milk mixes.
How they're different: Founded by parents looking for healthier packaged food for their son; products use dals, makhana, peas and millets without maida, refined sugar, palm oil or chemical preservatives.
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What they make: Natural personal care for kids aged roughly 3-13, including shampoos, body washes, lotions, sunscreens and lip care.
How they're different: Started after the founder's daughter developed eczema; uses Ayurvedic ingredients, is PETA cruelty-free, and Entrackr reports its products are packaged in landfill- and ocean-reclaimed plastic.
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What they make: Certified organic sprouted porridge mixes, pancake mixes, ragi millet cookies and laddus for babies and kids.
How they're different: The founder started the brand after finding chemicals in baby foods; it says its products are certified organic, lab-tested and made with no maida or refined sugar.
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What they make: Soft toys and stuffed animals for babies and children.
How they're different: A soft-toy line from the Ultra group (founded 1982, home entertainment), selling its plush range directly online since 2017.
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What they make: Kidswear for children up to 14, from classic to urban styles.
How they're different: Collections mix classic touches, delicate detailing and urban trends with a focus on comfort.
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What they make: Baby care such as body wash, diaper rash cream and dusting powder made with Manuka honey.
How they're different: Started by a gynaecologist mother with her paediatrician husband; calls itself India's first baby care brand built around Manuka honey, with dermatologically tested formulas.
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What they make: Reusable padded underwear, cotton nappies and cloth diapers with inserts, plus newborn gift sets.
How they're different: VParents sells combo packs of reusable, washable padded underwear, nappies and cloth diapers for diaper-free time, made from soft, breathable fabric.
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What they make: Baby cots, changing tables, kids' chairs, shelves and storage.
How they're different: Markets its kids' furniture as EN-71 certified; its SmartNest cot has electronic height adjustment, a gentle bouncing mode, cry detection and two-way audio.
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What they make: Baby and toddler activity toys, educational toys, licensed character toys, RC cars and kids' karaoke sets.
How they're different: Started in 2018 with a promise that every toy would be BIS-certified; it sells through marketplaces, quick-commerce apps and toy stores across India.
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What they make: Organic cotton baby clothes - hand-block printed jhablas, kurta sets, swaddles and everyday essentials.
How they're different: Uses 100% organic cotton with hand-block prints and natural azo-free dyes aimed at sensitive skin.
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What they make: Baby girls' frocks, party dresses and girls' clothing.
How they're different: Specialises in stylish, affordable frocks and occasion dresses for baby girls and girls.
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What they make: Montessori and Waldorf-inspired wooden toys, climbing frames and play equipment for all ages.
How they're different: A wooden toy manufacturer selling directly to parents from its own workshop; founded by Kokila K, a woman entrepreneur whose story highlights empowering rural women.
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What they make: Disposable baby diaper pants in sizes from newborn to XXL (15-25 kg).
How they're different: Wowper is made at the company's own factory in Bagru, Jaipur, and won NielsenIQ's BASES 'Top Breakthrough Innovation' award in 2021, according to its website.
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What they make: Bath and skincare products for kids and teens.
How they're different: Founded by a mother wanting a brand for children's whole 'spectrum of being'; products are cruelty-free, vegan, free of SLS, parabens and phthalates, and use IFRA-certified fragrances.
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What they make: Skin and hair care for children aged 4-11, such as washes, shampoos and moisturisers.
How they're different: Focuses on dermatologist-approved, natural formulations for the 4-11 age group rather than babies, and donates 1% of profits to the Samarpan Foundation for children's hygiene.
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What they make: Children's clothing and dresses (with a women's line under Youngly).
How they're different: Describes itself as a fast-growing brand with 500+ collections across kids' categories.
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What they make: Handmade, eco-friendly soft toys and character dolls inspired by Northeast India, plus gifts.
How they're different: Each character toy draws on Bodo and Northeast Indian heritage and folklore; the studio says it has nurtured 70+ artisans, particularly women weavers.
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What they make: Personalised organic cotton onesies, bodysuits, rompers and tees for babies and kids, plus bibs and flashcards.
How they're different: Hand-illustrated designs inspired by Bollywood, cricket and Indian festivals; the brand states its supply chain is GOTS-certified from picking to printing.
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What they make: Mechanix metal construction sets, STEM building kits, board games and outdoor toys.
How they're different: A family-owned and run Indian toymaker that began in a disused lift shaft in 1983 and is known for its Mechanix construction sets.
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What they make: Newborn and maternity essentials including feeding bottles, sippy cups, self-feeding tools, pacifiers and teethers, plus bedding and hygiene products.
How they're different: Began as Associated Health Care in 2015 and evolved into Zikku; the founders say each product is researched to solve specific problems new parents face in the early months.
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What they make: Organic muslin apparel for babies along with nursery essentials, bedding, toys and personalised school bags.
How they're different: Runs its own manufacturing unit in Kasganj (UP) employing local artisans, and says it uses GOTS-certified muslin.
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